Who We Are

Linda Suh, Co-Founder, CEO

As founder and CEO of Cloud b, Linda Suh, took her keen eye for design and years of experience in the fashion industry and applied her passion, expertise, and mother’s intuition into developing unique, innovative products designed to help children sleep.

A mother of two children, Linda started this journey with Cloud b when her daughter Madeleine was only 2 months old. Now 10 years later, her two children Madeleine and Kaidan are 11 and six. As the brand grew throughout these years, her children have continued to grow as the inspiration behind the heart of the brand.

Linda has been involved in every aspect of building Cloud b - from product development to daily operation - since its inception in 2002. Parents can always trust the quality and customer service that Linda has instilled in the company from day one. Cloud b products now help families sleep better and stay healthier in 42 countries around the world.

Jeff Johnson, Co-Founder, CTO, Jack-of-all-Trades

Ever since he was very little, Jeff’s been drawing and building and tinkering. Taking things apart to see what made them tick, then - with a little luck - putting them back together again. He had an innate passion for toys, art, and innovation and it’s only grown over time.  

In the 90’s, he took a leap with three friends and started a Web company, where he eventually hired Linda. But, despite several years of success and rapid growth, the dot-com crash hit and overnight work completely dried-up. Perhaps it was serendipity, because at about the same time, Linda had her first baby and proposed a new company, Cloud b.  

Cloud b is the first company where Jeff has really been able to spread his wings and fly - to combine his passions for designing and building things. And, to go above and beyond to create “Plush With a Purpose™" - to enjoy the rare opportunity to design toys that make kids smile all over the world.

About Cloud b

Founded in 2002, Cloud b is the world’s leading manufacturer of products and accessories that help parents and children sleep. We hold the honor of being internationally recognized as the number one company in the sleep niche category - thanks to high-quality designs, exceptional safety standards and products that are proven to help children sleep safely and soundly through all stages of development.

We got our start with two practical but stylish products: the LULLAWRAP™ swaddling blanket and the patented LULLABAG™ baby sleeping bag. Those initial products proved to be a success, so in 2002 we released an adorable sound machine for children; the SLEEP SHEEP™ a plush sheep that attaches to the outside of the crib and produces four soothing sounds - a mother’s heartbeat, spring showers, ocean surf and whale songs - to soothe babies to sleep. Since that time, our plush collection has grown to include a whole range of characters and products that embody our philosophy of producing “plush with a purpose.”

Our sound and light products have been thoughtfully designed to create a soothing and calming effect synonymous with establishing consistent sleep routines for babies, children, and parents. Pediatric research has confirmed that familiar, soothing sounds calm the mind and help children achieve a more peaceful, deeper sleep. We attribute much of our success to the recommendations of the Cloud b Advisory Board of pediatricians, parents, teachers, and sleep specialists.


We recognize that all children deserve quality sleep and continue to reach out to the community, partnering with Max’s Love Project to help provide TWILIGHT TURTLES to children dealing with cancer. Max’s Love Project was created to honor SuperMax Wilford, a five-year old brain cancer-fighting SuperKid. The California-based non-profit organization is dedicated to uplifting and supporting SuperKids fighting cancer as they progress through treatment. Through his own personal experience, Max identified green stars projected by TWILIGHT TURTLE as ‘healing’ stars in coordination with the superpower color green.

Our products are available nationwide and in over 40 countries worldwide. Products can be purchased on-line, in specialty boutiques, gift stores, and worldwide at major retailers including Barnes & Noble, Bloomingdales, Dillard’s, Nordstrom, Von Maur, Harrods of London, and FNAC in France.